Shale Gas Versus Traditional Gas

Standard gas tanks are developed when gas moves toward the Earth’s surface from an organic-rich source development into highly permeable shell rock, where it is trapped by an overlying layer of impenetrable rock. On the other hand, shale gas resources form within the organic-rich shale source rock. The low permeability of the shale significantly hinders the gas from moving to more rocks in the reservoir. Without horizontal drilling and hydraulic fracturing, shale gas production would not be economically possible since the natural gas would not pass from the formation at high sufficient rates to validate the expense of drilling.

Gas: A Cleaner Burning Fuel than any other

Gas is cleaner-burning than coal or oil. The combustion of natural gas produces lower levels of key pollutants, including carbon dioxide (CO2), nitrogen oxides, and sulfur dioxide, than does the burning of coal or oil. When utilized in efficient combined-cycle power plants, gas combustion can give off less than half Carbon Dioxide (O2) as coal combustion, per unit of energy released.

Environmental Issues of extracting Shale

Nevertheless, some possible environmental problems are likewise related to the production of shale gas. Shale gas drilling has strong water supply problems. The drilling and fracturing of wells need large quantities of water. In some locations of the country, substantial use of water for shale gas production may affect the schedule of water for other uses and can affect aquatic habitats.

Drilling and fracturing likewise produce large amounts of wastewater, which may consist of liquefied chemicals and other pollutants that need treatment before disposal or reuse. Because of the quantities of water utilized, and the intricacies inherent in dealing with some of the wastewater treatment, the chemicals used, and disposal is an essential and challenging problem.

If mismanaged, the hydraulic fracturing fluid can be launched by spills, leaks, or numerous other direct exposure pathways. Making use of possibly hazardous chemicals in the fracturing fluid implies that any release of this solution or liquid can result in the contamination of surrounding areas, consisting of sources of drinking water, and can negatively impact natural environments. It is vitally important to the environment to carefully moniter and manage any producers using this technology to bring gas to the surface.

Additional Information: Do you know that Maryland is the first state with gas resources to forbid fracking in March 2017. New York City banned drilling in 2012 and Vermont even without known frackable gas reserves.

Usps Eddm Mail Marketing Service Advantages

If youre running a small business in a certain locality, youll want to get customers quickly and affordably.

With the EDDM (Every Door Direct Mail) service of the US Postal Service, achieving that goal is absolutely possible. EDDM is an easy way to promote your business to local residents.

What is EDDM?

EDDM is a targeted advertising technique that allows you to map out the right audience for your business. You can map your audience by variables like household size, income, gender and age.

The service is very affordable. Your mailing pieces will be delivered to businesses and residences for a flat rate of $0.176 apiece.

Use a Mapping Tool to Estimate Cost

To get an idea how the system works, go to a USPS-affiliate website. They feature easy-to-use mapping tools.

Use the tool to indicate the zip code of your locality, and the best possible carrier route for the person who will be sent to deliver your mail to your target customers.

On some websites offering direct mail printing and mailing services, you simply enter in the radius around your target address, and the town where the business is located. An EDDM mailing cost estimate will appear.

Key EDDM Advantages

Opting to use EDDM for delivering your mail comes with advantages, including:

* No need to obtain a mailing list All you need is the zip code of the locality of your operations. You save money and time with this, compared to targeted mails.

* The option to create bigger mail pieces The flat-rate scheme of the service allows you to pick a large size for your mail, without incurring a higher cost. This is good for those who need to use large mailing pieces to catch attention, and to have more space for writing a longer message.

* No need to acquire a permit A postal permission is not required for using the EDDM service. The USPS honors the use of the phrase local postal customers as the recipients address.

* Hassle-free mailing The EDDM is an easy-to-do kind of a mailing system. Mail between 200 and 5,000 pieces can be submitted at a post offices front desk. Your printing service can be made to handle the submission of the materials to the post office.

* Another option is to get the mailing materials formatted and printed by the printing service, and to have them deliver the mail to your residence. With this option, you are the one to bring the mail personally to the post office.

The USPS has recently launched an initiative to change the name of one of its popular services. What once was called the Standard Mail is now called USPS Mail Marketing.

By this initiative, the agency wants businesses to understand better how the service can be taken advantage of by them. Consult your printing service company, and ask them how the changes in the system can benefit your own business.

Employee’s goals and accountability

Business requires having a common goal and standard of doing things. This is always the duty of the management team to instill the required procedures. This ultimately results to insubordination and thus the need to counter it.

Most managers and business owners have had the displeasure of dealing with an employee who failed to follow instructions, but even people who are experienced at the task still encounter difficulty with determining how to handle employee insubordination.

It is necessary to address the issue, however, before it has time to manifest into something more serious or something detrimental to your company. Therefore, it is important to understand the various techniques for handling employee insubordination.

Do not ignore the problem.

If an employee is causing problems (even if they don’t realize it), it’s very important that you address the issue quickly. By ignoring the problem in the hopes that the issue will simply resolve itself, you not only put yourself in the uncomfortable position of resenting the employee for a problem you haven’t even told them exists, but you also allow the employee to set a bad example for the other individuals who work at your company.

Therefore, it’s best to speak to the employee about the issue as soon as an appropriate time arises. Take them aside in a private location (It’s never good to criticize employees in front of their peers.), and begin to outline your concerns.

Find the root of the problem.

When speaking to the employee, be courteous and respectful, but also make sure you get your point across effectively. If they leave your discussion with little understanding about the problem or your proposed solution, then you haven’t done your job properly.

During your conversation, it’s important to try to discover the root of the problem. Give the employee the chance to present their side of the story, as it may just surprise you. There is also one important question you should ask yourself during this conversation: Is the problem rooted in knowledge or attitude?

Oftentimes, an issue that you thought was caused by a negative attitude could actually be the product of poor or inadequate training, something that may not be the fault of the employee. Perhaps they were ill-informed or poorly trained, and as a result, the employee genuinely did not understand that what they were doing was wrong.

Therefore, before deciding on a solution for the employee’s insubordination, you should first determine who is truly at fault: the employee or the company itself.

Determine the right course of action.

There are no rules set in stone for how to determine the right course of action for employee insubordination. This means that you’ll have to use your best judgment as a manager and find a solution at your own discretion.

When doing so, understand that while it’s important to adhere to any company policies that may be in place, it’s equally important to pass judgment fairly. Rules are important, but so is your intuition.

For example, is the employee a repeat offender whose problem you determined was rooted in attitude? Or are they normally an efficient and loyal worker whose problem you found was actually rooted in poor training?

“The punishment must fit the crime,” as they say, and if you enact a harsh punishment on an employee who didn’t even realize they were making a mistake, you could actually stand to worsen the situation. Employees who feel they were treated unfairly are likely to resent their situation, and their loyalty to your company could suffer as a result.

Whatever you decide for a course of action, be sure to explain it clearly to the employee. This helps them to understand two things: First, they know what they should do next to rectify the situation, and secondly – and just as importantly – they understand why you made the decision that you did. They may not like your decision, but even so, helping them to understand it often serves to lessen any feelings of resentment.

Although employee insubordination is never a pleasant issue to address, it’s important that you do so for the sake of your company. Evaluate the situation using a combination of company policy, the employee’s input, and your own judgment as a manager, and then define a solution based on your conclusions. Hopefully, this will help to keep the problem from arising again, which allows you to focus on strengthening your employee team, thereby strengthening your company.

Sourced from:  http://www.andrewjensen.net/how-to-handle-employee-insubordination/

Productivity definitely depends on employees meeting their targets. This roles and duties need to be well stipulated to ensure that each employee is accountable to the quality of work and meeting targets.

Employee performance in the workplace is a subject that can be evaluated from a multitude of different standpoints, one of which is the importance of setting employee performance standards. Establishing standards for measuring employees’ performance allows you as the business manager to evaluate employees’ achievements and effectiveness and make the adjustments necessary to encourage an increase in overall productivity.

Many business owners, however, make the potentially disastrous mistake of not establishing clear performance objectives for their employees. This can become extremely problematic for your company and should be corrected immediately.

By failing to articulate specific performance objectives for your employees, you are failing to provide them with your expectations. You cannot expect employees to meet expectations that have not been clearly explained; nor can you hold them accountable for failing to complete objectives that have never been explicitly outlined. An employee should receive a clear list of your objectives at the very onset of their employment, and from this point forward, they should be held accountable for meeting these expectations.

Obviously, you must allow a grace period for your recently hired employees to adjust to their new positions within your company, but this grace period should be limited, and this limit must be clearly articulated to the employee. Establish the expectation that after this grace period has passed, the employee will be held responsible for meeting all performance objectives.

Once you have established these performance standards, inform your employees that they will be held universally accountable. By not holding all employees to the same performance standards, you risk creating an imbalance in the workload. If employees are permitted to develop poor work habits, deficient ethics, or inadequate skills, their performance and your business’s productivity will both be severely negatively affected.

The unfortunate mistake made by many business owners whose employees are not meeting performance expectations in terms of attitude or competency is to shift the majority of the work burden from the shoulders of the unsatisfactory employees onto the shoulders of the company’s best workers.

Managers tend to make this mistake for a number of reasons. First, many hold out hope that the weak employee’s performance will improve. This hope is rooted in professional optimism at some times and personal naivety at others. The simple fact, however, is that if you have already made efforts to improve the employee’s performance and they still are not demonstrating marked improvement, there is little possibility that they will make much progress. This could be due to a variety of factors, including the poor work habits they have been allowed to establish, the fact that they know they are unlikely to be held accountable, or just a genuine inability to adequately perform the requirements of their position.

Tips On Buying Submersible Linear Sensors

When you want to buy submersible linear sensors for a job, you need to make sure you get the right ones. That way, you know it won’t break and it will work perfectly. You do not want to skimp on this kind of thing.

When you’re trying to buy any kind of sensor you need to make sure that you find the right one, what is a LDVT sensor is a question you might very well ask yourself before choosing. If you need a submersible linear one, then you need to make sure that you look that up instead of just sensors in general. There are so many different kinds of sensors that you may end up getting the wrong kind of thing if you are not careful about doing your search. That’s why you should put every word in the search that has to do with what you are looking for and then make sure you look at the description of any item you come across to make sure it is the right thing.

Make sure that the sensor can be submerged in different liquids that you might be using. If it is for water usage, then you need to make sure that it won’t die if you put it in the water. Usually, you can look at the description of an item and find out what you can do with it but if you can’t do that at least look up what it is and then try to find the manufacturer’s instructions to learn more about it.

Before you buy anything you need to make sure you double check the price across a variety of different sources. Make sure you find out what they are charging in different stores because you want to know whether or not you are getting charged too much for this kind of sensor. Don’t be too cheap, because cheap sensors may not work that well. But, if you want to save money you should go with a store that is having a sale of some kind or that has a coupon you can use just in case you can find one.

See if there’s a return policy on the sensor that you buy so that you can bring it back to the store or send it back to it if something is wrong. Sometimes some companies won’t let you send something back if you use it so make sure you find out whether or not that is the case. You need to test it as soon as you get it so you can make sure it works properly and that way if there is a problem you can get your money back or get a replacement. If you keep having a problem with the same type of submersible sensor over and over then you know that it’s probably the product and not you so you may want to replace it with a different product completely.

When you use our guide to buy submersible linear sensors, you will understand why it’s a good idea to do your research. There are a lot of them out there that you can buy, but you should only work with sellers that are good and products that have been known to work well.

Seo Solutions And Why Providers Are Necessary

What makes SEO services so essential that most online companies make it a point to hire one as part of their marketing strategy? The importance of SEO services and video solutions rely
greatly on the fact that 91% of online users utilize search engines to find the details that they need. SEO or search engine optimization is everything about discovering means to get your site discovered by online users.

There are over 350 million searches daily with over 8 billion sites indexed that turn up in online search engine outcomes. More significantly, nearly 75% of all online transactions are initiated through a search engine, wherein 87% of online visitors see
those on the very first page of the search engine outcomes. These figures will offer you a concept of just how important it is to be on top of search engine rankings.

SEO Services to Get Your Site Noticed

Solutions associated with search engine optimization aim at achieving the goal that lots of sites have which is to acquire maximum exposure. SEO assist sites in getting greater rankings in online search engines. When websites appear on the very first few pages, they are most likely to be viewed and clicked on. The purpose
of SEO services is then to increase traffic created to a website.

Search engine services make it possible for a site to be ranked for specific keywords. To do this, they assess websites utilizing programs which they describe as search engine spiders.

The finest websites normally rank high in search engines because they are liked both by individuals and search engine spiders. How the search engine ranks your website is a sign of how much individuals value your site and visit it.

Companies offering these services will have the ability to get you in front of your target audience making it one of the most efficient internet marketing methods. People will discover you based upon the keywords. Once they type in keywords or keyword phrases associated with your services and products, they will be led into
your website.

SEO services then has the power to section your target audience and link you with the best audience to attain the most possibilities for conversion into a sale. It is unlike other marketing strategies which can lead to irrelevant traffic in terms of bringing in the right audience.

The Need for SEO Services

Search engine optimization is sadly very complicated. It includes complicated principles and getting your website right onto page one of online search engine is much more difficult than you think. It is for this reason that many businesses choose to hire these services to do the grunt work for them. Providing SEO includes a lot
of technical know-how and a great deal of strategy to figure out which is best for your website.

When hiring outside SEO services, your work ends up being easier. However, you should invest time in selecting a provider to work with. Aspects such as prices, quality, reliability, and experience all need to be thought about. If supplied properly, SEO will be a cost-efficient method of getting more individuals to understand more
about your company, along with your product and service offerings.

What Does A Queen’s Counsel Do?

A Queen’s Counsel is a senior barrister. The people who get the Queen’s Counsel title are specifically appointed by the Lord Chancellor and have a lot of experience in preparing cases and working in criminal law or other areas of the court.

Barristers have to study law then go through a training period where they shadow other barristers and work simple cases, and take a bar exam, then they can work their way up to the higher courts and eventually get the QC title. It takes many years to achieve this, and getting the qualification can be quite expensive, but it is a challenging and satisfying thing.

People with the QC title can charge more and take higher profile cases. Currently, there are many more men applying to take the silk than there are women, but the success rate among the women who apply is higher – with more than half of those who seek the title earning it.

The QC title is one that is considered a ‘kite mark’ for barristers – it is a clear sign of experience and quality, and a strong recommendation for the holder’s knowledge, diligence and work ethic. It is a competitive application process, and not everyone who applies for it gets it. Indeed, applications from solicitors are often turned down.

The selection process is a multi-stage application, and people who make it through the initial application are sent to sit in front of a panel of ten interviewers. The selection panel will decide whether or not a person’s experience, qualifications and character are suitable for a position as a QC. This interview process is extensive and includes judges, lawyers and other professionals and takes into account assessments from professional clients, peers, senior judges and others.

Taking the silk is a huge privilege and also an expensive undertaking. There is an application fee and a charge for appointment, which is set high enough to discourage people from applying on a whim. Those who are qualified candidates should be able to afford the fee, though, and the long and in-depth application process means that those who earn the title – and the rights and responsibilities that go along with it to take on large, complex and high profile cases in the higher courts, will be those who will take it seriously and give it the respect that it deserves. Many QCs have appeared in the news and other media, and may be found online such as in this news story about Michael Wolkind QC and his thoughts on DNA evidence.

Search Warrants: What They Are And How They Work

A search warrant is a term you may have heard while watching an episode of Law and Order, but you still might not know what it is and how it is used. The purpose of this warrant is to give police officers a right to enter a home or property, even if the owner does not give his or her consent. Without the search warrant, an officer should not legally enter a building and begin searching it for anything.

How Do These Warrants Work?

If officers believe they have a good reason to search an individual’s home, they will go to a judge in an attempt to get the warrant signed. They need to prove that there is a reason behind the search. For example, they may have reason to believe some type of criminal activity is taking place inside the property or that something related to a crime has been stored inside the building.

The officers must provide information pertaining to the case that is true. Officers typically do not go off of something they just heard at random and will instead work on building their case before completing an affidavit for the search warrant.

What Evidence is Needed for the Search Warrant?

Different types of evidence may be accepted by the judge. In many instances, a crime already took place inside the building, and police want to search around in different rooms for any evidence that would provide clues to help them figure out who committed the crime and how they did it. If they receive reliable information from a third-party who has inside knowledge of the crime, it could be used as evidence for the search warrant, too.

The police make sure that the affidavit is full with factual information before they bring it to the judge to review. If the judge agrees with it, he or she will sign it and allow the property to be searched with or without consent.

What Makes Search Warrants Important?

After a crime is committed, officers must work intensely to try and solve it. They want to make sure there is justice for those who were negatively impacted as a result of the crime and they want to make sure the person who is responsible for doing wrong receives their punishment. If they do not act quickly, criminals can tamper with evidence and get away with what they have done. And, that is the main reason these warrants are so important.

When officers are allowed to search a property, they may find evidence that leads them right to the person who committed the crime. Many crimes would have gone unsolved if it were not for search warrants. If your property or commercial premises have been searched by the police and you wish to challenge it, contact the specialist search warrant lawyers on this website.

Cars And Truck Contributions That Are Tax Deductible

Being in the heart of tax time you are probably looking for products that you can deduct to lower your taxable income. Considering that the laws on what can be declared are different from one state to another. There is a great deal of
confusion about exactly what a deduction can be.

In the United States the Internal Revenue Service (IRS) has many files that can be used to determine what can and cannot be a deduction.

One element of tax deductions that is increasing in appeal has actually been car, truck and SUV donations. A car donor provides a vehicle to a registered charity.

– They can sell off the vehicles in running order and use the profits to benefit their companies.

– If the vehicle is not operating properly it might be fixed or sold as scrap.

Either way the charity benefits from the contribution and so do the fantastic while causes they support.

It is a basic process, nevertheless, as a donor you need to determine a couple things prior to you can lawfully cross out any contributions made by the donation of your car or truck.

First you must be eligible to receive the tax deduction. This can be as basic as detailing the reductions on Schedule A of Form 1040. However, there are other limitations where you should be in the know when it comes to deducting the
donation.

Does the car you are planning a donation with qualify as a tax-exempt vehicle? This is obviously important and there is a good chance that it will. A lot of cars that are legal for public roads can be used as a tax-deductible contribution.

The percentage you can claim. Considering that you are only able to declare approximately 50% of your current gross yearly income you are limited if you are donating an a classic or very expensive automobile that can be worth thousands
or tens of thousands of dollars.

For contributions between $250 and $500 there is less details needed when deducting the contribution. The form from the charity will need to consist of the following information:

– Name of the charity, vehicle description plus one of the following:

A statement saying you never ever got any items or services for your donation

A declaration provided from the charity with a description and reasonable market value of items or services they may have provided to you.

If services or products were supplied in the form of non-tangible services (ex: spiritual advice) this must be stated.

For contribution amounts that go beyond $500 you must collect extra info prior to deducting the contribution quantity. When you get the
written acknowledgement from the charity it needs to include these additional details.

Your name and tax Identification number. The automobile identification number needs to be present. The date of the vehicle donation needs to be included. One of the following need to likewise be included with the date of the donation.

– A statement saying you never ever received any goods or services for your donation. Or …

– A statement provided from the charity with a description and reasonable market value of services or products they might have offered to you. Or …

– If goods or services were offered through non-tangible this needs to be stated.

The charity itself need to have tax exempt status with the Federal Government. The IRS has a list of those organizations that have tax exempt status.

The Importance Of Top Appeal Barristers

The legal system is quite complex, with appeals being a standard part of cases today. Utilizing the services of top appeal barristers is often necessary for those who have gotten caught up in the system. Being wrongly convicted of a crime can be a frightening situation to be in. Proper legal representation will help you to get through the difficulties more easily and quickly.

Are you the person who has been wrongly convicted of a crime or are you searching in order to help a loved one? The judicial system strives to be fair, but there are times when a person is convicted for a crime they did not commit. However, that is not the only time an appeal barrister can be useful.

For instance, perhaps you did commit some part of the crimes involved in the charges. However, you might have been convicted of specific charges that are not factually based. An appeal process might show that the situation actually involved a lesser crime.

It is important to realize that you cannot demand an appeal just because you are unhappy with the outcome. A legal team will need to find proper cause to request an appeal. There are multiple ways, including faulty evidence or testimonies. The top appeal barristers around know how to find these flaws in the original case in order to alter the outcome.

When searching for a barrister, you should focus on those with success in the area of appeals. As with any profession, barristers often have areas of expertise. The appeals process is handled by a niche group of barristers who understand the nuances of the laws in specific relation to appeals.

Find out about the experience each potential barrister brings to the table from their websites. Read reviews to see how well former clients feel they were represented. Then, contact the offices of each to find out what they charge and whether or not the firm has time for a new client. Prior to booking a consultation, try to get an idea of what sort of person the barrister is. You may wish to check any social media or video sharing sites for their views and advice, both in a professional context and in relation to their life more generally. One barrister with a big presence on the internet is Michael Wolkind QC, whose videos can be seen here: https://www.youtube.com/user/TopCriminalBarrister

Make one or two consultation appointments and then hire the best appeal barrister for your case. Meeting with a couple of options allows you to select the one you feel most comfortable working with. You should have a positive working rapport with the barrister you choose to hire.

This research will take less than an hour of your time online and will pay off when you find the right appeal barrister for your case.

Affordable Seo Services That You Can Trust For Your Business Growth

While we speak about search engine optimization, there are no shortcut techniques to accomplish the best search rankings. Business owners think that they can manage search engine optimization to make it cost effective. But when you consider the same technique in the long run, you will find it to be more expensive and you will have to spend alot of time focusing on digital internet marketing.

Concerning the working criteria of search engine optimization, you will find it pretty much better to hire professional search engine optimization services. Indeed its the best option as well. Hiring professional SEO services in this regard will enhance your knowledge and experience and yields proven results for your business growth and also increases online revenue.

In some typical cases, you will have to set certain amount of budget. Particularly with the new companies, usually a limited budget is available, yet there are cost effective SEO services available that help you to flourish in your business.

Keywords analysis
The first step to consider in this regard is keyword analysis. At times, you may not have necessary tools to know about the commonly used keywords that your audience makes use of while searching specific products via online. In this relate, a professional SEO company will conduct research and provide you complete analysis of long tailed as well as short tailed keywords that you should use in your content.

Directory submissions
Another cost effective SEO solutions that you will have to consider is the directory submissions. You can list yourself on these directories and know which one suits you. Number of top most online marketing and search engine optimization companies will surely help you in this regard. This enhances the chances of being noticed in the search engine ranking page and put you ahead of other companies.

Social media
This is one of many affordable SEO options that you may need to consider. All that you are supposed to do is, set up a page for your company and promote it to daily audience. The more people like your page, the more customers will reach you in the long run. Encourage the customers to visit your social media page and follow you. Google+ is another free option available, but ensures to verify all the necessary information.

Thus, aforementioned options are affordable and create a positive difference to your search engine marketing strategies.

Online Payment Security

If you are new to company that does online business only, your best bet may be to outsource credit card processing. Online processors using this service don’t have to fret about buying or renting credit card processing devices.

More recognized businesses usually opt for an in-house charge card processing solution. There are two standard approaches of accepting charge card online, real time processing or deferred processing.

Real Time Processing

The most significant advantage of real time charge card processing is that there is no delay in the buying process. If the order went through, the client immediately knows. This technique is specifically efficient with companies offering downloadable items such as video, audio, or e-book.

As quickly as the credit card is swiped, the customer can download the product. The real time processing satisfies the need for a consumers instant gratification. If you are looking for automation, real time processing is for you. It needs a more complex set up than deferred processing, but once it has been set up and established; charge cards are processed quickly and efficiently.

Since clients receive an instantaneous record of a transaction, real time processing streamlines offering online. For example, if they go into an incorrect charge card number, the transaction will stop working and the client is informed quickly. Declined credit card deals are right away reported back to the purchaser.

Due to the fact that they provide a safe and secure connection in between your site and your merchant account, safe payment gateways are the most essential parts of real time processing. Some of the largest safe payment service providers are authorize.net and VeriSign.

How does payment through a safe gateway work?

· Your customer selects a product which is added to the shopping cart.

· The connection enters secure mode, as the client payment information is captured. The consumer’s browser encrypts the information in between the web server and the customer computer system.

· The site forwards the encrypted payment information to the protected payment gateway.

· The payment gateway forwards the encrypted payment info to the vendors bank account.

· The acquiring bank forwards payment information to the client’s checking account.

· The client’s bank reacts to the payment demand. It either approves or decreases the charge.

· The payment gateway got the action and forwards it to the vendor’s site.

· Order finished or failed message is communicated to customer.

Please remember that the above process is extremely simplified variation of the actual procedure. The whole transaction described above ought to take less than 10 seconds.

If you are new to the online processing for a business, the easiest and safest way may be to outsource credit card processing. PayPal is the best example of outsourced credit card processing.

Online businesses utilizing this service don’t have to stress about leasing or buying credit card processing makers. The most significant benefit of real time credit card processing is that there is no delay in the buying procedure for the consumer and business.

Why Offline Marketing Still Matters

There are reasons why businesses still use offline marketing techniques in their promotional campaigns. Analysis of these reasons reveals that online marketing has shortcomings in certain aspects. Heres the data:

People trust print marketing more than internet marketing. In addition, response to direct mail marketing is steadily on the rise.

Eighty percent of consumers respond instantly to calls to action from direct mails, as opposed to the 45% instant response rate involving emails.

Not all people are online. Studies show that 4.4 billion of all people around the world have no access to the internet. In addition, 30% of Americans prefer brick-and-mortar purchases than online purchases.

So, the market is still a heterogeneous market, and it requires that businesses employ both offline and online marketing strategies. However, when choosing offline strategies, you cant just pick whatever comes your way. You have personal and business constraints to factor in. Consider the strategies below, keeping in mind your limits.

Direct Mail

Direct mail has an enduring power and therefore, its not going to die anytime soon. A marketing expert proposed two arguments for this:

Direct mail is the only sensible way to persuade affluent male consumers to buy.

The growing over-50 market has more money than their younger counterparts. Furthermore, these people are as open to dealing with businesses in print, as they are open to making purchases online.

However, you may think that it may not work if your materials are not catchy enough to be noticed by the rich consumers. Dont worry. Search online for printing and direct mail companies that offer affordable printed materials for marketing.

Most of them have been in business for quite a time now, so they can guide you better on how you can make it budget-friendly while they teach you more strategies that cant be covered in this presentation.

Real Life Events

Theres always a chance for you to connect directly with your customers. Given the online advantage, the next step is to create events where you can meet your potential clients and customers face-to-face. Talk about your products in those meetings with a clear emphasis on how they can benefit your audience.

After every offline event, carry on the fun and discussion online. That way, your consumers will get the idea that you are accessible both offline and online.

Unique Story

Every business has a unique selling point. Its the one that attracts their customers to give their time to knowing them better, both offline and online. Whats your unique selling point? After identifying that, tell your story online and then spread the word offline.

Commit yourself to giving your customers a unique value. If you can be different and create a different experience in the life of your customers, theres no reason for you not to succeed. Finally, leave a mark that is distinctively yours, offline and online.

The Abcs Of Marketing With Printed Flyers

Printed flyers are still one of the best ways to market your product and business today. For the most part, printed materials are easy to carry and pass around. Commercial printing companies are also easy to find, and if you look in the right places, you can score printers that are inexpensive, so you can print out your flyers at nominal costs.

This is not to say that you should use flyers alone. You can mix and match your marketing strategies with printed advertising, and online tools. Its up to you how to make them complement each other. Whats important is that you clearly communicate your message to your target market.

1. Keep the flyer simple. If you can make the flyer streamlined, all the better. Make it pass the 3-second test. Meaning that, within three seconds, the potential client should know what your company is about, and should have been encouraged to try your product. Remove any element that could distract your client away from your message, and call-to-action.

2. Think of your clients. Its important that you keep your clients in mind as you create your flyers. Buyers have different personas, so it will be best to not generalize them. Know your customers, as their characteristics will help you decide what to include, or not include, in your flyers.

3. Include a call-to-action. This is your message to the customers to purchase your product or service. Make this very clear to customers, because if they fail to see the call-to-action, youve defeated the very purpose of your flyer.

4. Dont include too much text. Doing so makes the flyer look cluttered and disorganized. If you have a lot to say, say it in a concise manner, and include a call-to-action as strongly as possible.

5. Key in the details. You cant be wordy in the flyer, but you nevertheless have to talk about the details of your product, as this is what potential clients will be mostly interested in hearing about. Think of interesting facts about your product.

For instance, a Did You Know segment is a nice addition to an overly simple flyer. You can also include your contact details and website address, which customers can check out when they have the time.

6. Use high quality paper. The choice of paper matters. High quality paper makes your flyer look professional. If you use cheap material, it will seem like youre not serious about investing in your marketing tools.

7. Add a photo. One picture can balance out your flyer, lest it become text heavy. Use the best photos available, instead of pixelated ones. It may cost you more, especially if youre printing in color, but it will make a good impression on your potential clients.

Marketing with printed flyers is easy if you stick to the rules. Always check the text before handing them out to your clients. If they dont pass your standards, then you need to fix any issues before handing then out to your potential customers.

Top 6 Benefits Of Direct Mail Marketing

Are you still wondering why you should use direct mail marketing? Then this article will enlighten you about its benefits. Contrary to what others believe, offline marketing techniques, such as direct mail marketing, still work. Here are some of the many benefits of direct mail:

1. Highly targeted A direct mail marketing campaign can maximize all your promotional and advertising efforts as you can tailor it to a specific audience, whether its for a new prospect or for a long-time customer. With that, the recipients will only receive information or offers that meet their specific buying habits or needs. This makes it more powerful and noticeable.

2. Tangible Essentially, direct mail will be directly delivered to the address of your intended audience. This means that they will see it and hold it in their hands. They will also less likely to ignore it as they will need to open it themselves. Because they can physically touch the mail, theres also a good chance they will perceive the contents as trustworthy.

3. Measurable results without the need for complex analysis For you to monitor how successful your direct mail marketing campaign is, you need only to count the number of redeemed coupons or inquiries from one piece of mail.

4. Highly individualized Computer programs give small companies the chance to address their present and potential customers by name when using direct mail campaigns. For instance, you can direct the message of your sales letter to a specific person as if youre directly speaking to him. This can further enhance their experience, leading to more purchases and higher interest.

5. Flexible Its flexible, in that you can easily include items in it, to make it even more powerful and effective in attracting attention. For instance, you may use postcards for marketing if you want to save money. You may also include free product samples in the direct mail. You are also free to include as much detail as you want, based on the amount youre willing to spend.

6. Higher chances of being opened than e-mail Keep in mind that the mailbox often requires more attention than ones e-mail inbox. If you send a direct mailing, youre actually letting your brand enter the recipients household physically. This will make it look more like an invitation, instead of just spam. Just make sure, however, that you do the campaign correctly.

Give them something they will find valuable. For instance, you can include funny comics in the mail that the recipients are likely to display in their home, or share with others. It should be relevant to the field youre in. Offering them something of value will surely provide a positive effect for your business that will last long.

Why use direct mail marketing? The benefits above will definitely answer that question and motivate you to try using direct mail in your marketing campaigns.

Triggers For An Audit

The word audit alone has the ability to cause anyone a huge amount of stress. Many people that pay taxes have horrible dreams about being auditing, how and if they will be able to handle it. If you are one of those individuals that pays attention to the rules and you make sure that you report all of your income and their deductions, then you can be sure that even if you are audited that you will come out not having to pay the IRS because you did everything that you were required to do by law.

Here are lists of things that can trigger an audit when you are filing your return:

Make sure that you are claiming deductions that make sense. Heres an example, you have an old chair that is tattered and torn and you are donating this chair to some sort of charity and you are claiming a $600 deduction for this chair on your income tax return. You need to make sure that you have paperwork that coincides with this deduction and its amount. No matter what deduction that you claim (personal, business or charity), always make sure that you have the paperwork to back up the deduction.

If you have received money from your IRA or other plans early then you want to have whatever you need that proves you are exempt from having penalties. The early distribution should have qualifications that cause them to be exempt from taxes but if you find that they arent exempt then you need to report your early withdrawal on your taxes. More than half of those that receive an early distribution have no idea how to file this information on their tax returns. It is important that you know if this distribution is exempt or not so that you can either claim it as an exemption or pay the taxes on the money that was received.

Report all money that you have made. If you do not report all of the money that you have made; this could trigger an audit. If you have a business that you are doing part time and you make a little over a $1000 a month, you need to make sure that you report this income when you file your taxes. If you choose not to report the income and the IRS finds out about it, they will send you a bill that can go back for at least 7 years or whatever the amount of years are that you have had this extra income. For anyone that has a large income that they have not reported, they can also receive some criminal charges as well.

Tecademics Chris Record

The Tecademics Chris Record business is the new internet marketing college that he launched in August 2016 to provide a college type experience for online marketers where they could come to attend campus and get a hands on structured learning experience. Some of the courses are distance learning courses that are taken online but the higher priced courses such as TEC Week and Ecom Incubator provide classes at their headquarters in Scottsdale Arizona. Chris Record plans to roll out Tecademics worldwide and provide campuses around the globe.

Currently, Tecademics offers tiered courses on four levels.

The entry level is called Entrepreneur Club and provides the basic building blocks and fundamentals to online marketing with new content offered every week with a subject per day. Mostly comprised of interviews and basic training covering mindset mastery, ecommerce, a book of the week, leadership academy and womens empowerment.

Impact is the second tier and is priced higher but delivers core marketing concepts and common strstegies utilised in online marketing. This course is suitable for beginners as well as seasoned marketers and is presented in a series of 4 live events recorded in front of a live class. Chris Record presents the training and each event provides at least 6 hours of training. More specific strategies like Facebook advertising, list building, ecommerce, seo, affiliate marketing, etc are covered in this level.

TEC Week is a premier course and presents a masters level course over 2 years with 120 credit hours of tuition. This is a combination of online and on campus classes with the ability to repeat classes called auditing.

The most expensive courses are the Incubator courses with Ecom Incubator providing hands on training on campus with Ecom instructors on site to help you over the shoulder as you create and launch a online Shopify store with Facbook marketing included.

Chris has moved away from his previous webinar and event type training that he was famous for. Products like Dark Post Profits, Team Shopify, Speed Blogging and $8K Per Day Formula are now relegated to a library of free trainings for new Ambassador members and higher at Tecademics. He now focuses on new structured learning concepts using their proprietary Systematic Path Process (SPP) to deliver content in a way that students can absorb and implement effectively. Gone are the days of ‘fire hose’ content delivery that leads to information overload. Truly a step in the right direction for Chris Records and Tecademics.

Practical Tips For Selecting Seo Providers

Employing SEO services can assist in bringing more consumers and therefore more sales into your online organization. This is where SEO services become considerable: enabling potential
customers to make their way back to your website.

You need to understand that the kind of SEO services you get can either be a benefit or an anchor in your organization. SEO is among the most essential elements in online marketing method
so it has actually ended up being increasingly necessary. There are a large number of SEO services all over the Internet today. Some SEO services supplied by some firms are rather shady,
so make sure you do not deal with non-reputable businesses.

Here are some useful suggestions to help you look for good SEO services:

1. Use your instinct in choosing an SEO business. Walk away if you are uncomfortable with the offer. Never require yourself to make a decision on the spot if you do not like their terms.

Or, if there are some conditions which are unpleasant, never ever think twice to ask to have them changed. Their responses need to resolve your anxiety, and not be increasing it.
You are better off finding another business if you still feel uncomfortable regardless of all the accolades.

2. The price you pay must be proportional to the quality of SEO services you get. Companies who have actually remained in the SEO services industry for a long time and have developed their credibility normally charge more. You may discover the surcharge worth every dollar as they can offer you the best SEO services to fit your every need. On the other hand, if you choose business that offers unbelievably low costs, youre at risk of receiving bad service without significant outcomes.

This does not imply that you need to stop looking for affordable SEO services. There is also a possibility that you may come across providers which offer their services for rock bottom fees due to the fact that they currently dont have a lot of clients.

There is also a variety of trustworthy SEO companies which provides inexpensive services as a company strategy to draw in more consumers. Basically, this pointer means that the price you spend for SEO services needs to not solely be your basis for choosing an SEO business to work with. Your main consideration needs to focus on the dependability, credibility and results of what they can do for your business.

3. Set a realistic budget plan for your SEO efforts and make the most out of it. Develop a reasonable budget plan that fits your business’s present situation as well as your marketing needs and objectives. Your objectives need to be as simple and practical as your budget plan. Do not expect that allotting only a meager part will take you right up into the first ten search engine listings. If you intend to be in the top 10 listings, or perhaps just in the top 20, be all set to spend a lot as SEO companies usually do charge a fortune to get you that top 10 slot.

With all the options you have for selecting an SEO company, look out for numerous alternatives and scout around for terrific SEO services providers. Do not let yourself settle with businesses who declare that they provide the most inexpensive SEO services as you will most likely end up with a low quality outcome or even have your website de-indexed if the SEO company engages in “Black hat” techniques. Instead, look for those companies who offer the most effective method to provide you the best service that they can offer.

How To Be An Effective Online Life Coach

With the growing number of Internet users worldwide, it is already common for everyone to do or buy things online with just a few clicks on your computer. A lot of different job opportunities are being offered with the help of Internet whereas; a lot of people choose to have jobs that are home-based. Being an online life coach is one of these online jobs one can get, but to be an effective one requires some tough challenges and efforts in order to get this job done well. Many top business coaches, life coaches and more share ideas, success stories and network at thecoachingconnector.

Few Clicks to Get Your Way
Have you ever felt the urge of asking yourself to lead a more fulfilled life? Have you ever wanted to change for the better? Having to deal with everyday lifes struggles already causes you stress. Wanting to change your lifestyle through seeking help from a life coach is good, but the thing is, if you have no time to have a face-to-face counseling, considering getting help from an online life coach is a better choice for you to have. With just a few clicks on your computer, youll get the help youre looking for in a more feasible way and saves you time.

What is an online life coach?
Most life coaches are done by having a face-to-face counseling. We are often held back by doubts and fears when we try to open up and ask help. An online life coach is a professional life coach that will motivate you and guide you to achieve the goals you ever wanted through coaching online. It differs from the traditional life coach since this can be done with just the help of the Internet. With just a few clicks youll have to do, you will easily find help in much easier way, saving you from more hassles.

Expectations of the Clients
Clients seek life coaches in order to improve their personal relationships or whims. They expect to make their lives be better through asking for professional help. Clients likely have expectations and in order to meet these clients anticipations, being an effective online life coach is one that must have. To be an effective one, you must make your clients at ease while opening up their concerns. You are expected to listen and encourage them in any ways you can for them to achieve their goals. Having your client satisfied with the help you gave makes you an effective life coach.

What an Online Life Coach Should Possess
Being an online life coach is already a tough job, but being an effective one may be tougher. In order to achieve the efficiency of being efficient life coach, you should learn to love what youre doing. Have an inviting atmosphere when talking to your clients. You should be attentive at all times and you must not judge your clients situation. You are expected to guide them to open up their minds in order to reach their goals. Giving your clients a sense of empowerment in order to make them realize their self-worth is one of the things a life coach must do. But before anything else, you must also make sure that you are in the best condition to face your clients every time they need help.

Why Choose to Have an Online Life Coach
You will definitely choose the most convenient way of making your life be better. One of the advantages of being an online life coach is that it just requires the following: requires having a computer, Internet connection, a client and yourself. Aside from these things, it also enables to save time both for the client and for the trainer in having a face-to-face counseling. Helping your clients to improve and achieve their goals is possible as long as you have the confidence in making them believe this way.

What A Professional Web Design Company Can Do For Your Maui Business

A website in today’s market is probably the best investment any company can make to reach a large audience and showcase its products and services.

An engaging, informative, and user-friendly website works even better toward this goal. Hiring an experienced web design company with the experience and skills that meet your needs can be a difficult task. There are so many companies, many of which have excellent creative and technical personnel that can help create new and exciting website designs for your existing site or create something entirely new from scratch.

Make sure that the company you choose meets your needs. If you need a maui website design company that will walk you through the process, start to finish, discussing requirements, expectations, ideas, and procedures, then make sure the company you choose is willing to do this with you. Some software that the company you choose should be familiar is Dreamweaver, CoffeeCup, HTML, Photoshop, Microsoft Expression Blend 4, Aptana Studio 3, and Bluefish, just to name a few. Web designers typically work with a team of developers, content creators, and testers to bring a vision of a website to life. If you have even part of a vision for your site, make sure the company is willing to work with you on this vision.

Web design is the front end of your site, while web development is the back-end. Web development builds out your site. It is crucial that the web design company that you decide to use for your site has staff that is proficient in web development, as well as a good working relationship between the design and development teams. Developers should be able to use HTML, CSS, WordPress, Joomla, CMS, and many other languages and protocols to develop your site with efficiency. The web design company that you choose should be able to provide an effective, stress-free, and user-friendly navigational experience to the end user.

Good web designers should have a name on the market. They should have a portfolio of designs customized for each client. If you see template websites in their portfolio, this is not an indicator that the company will help you achieve a customized vision for your site. They should also have an in-depth understanding of SEO and be able to implement a few strategies to make your websites easily optimized. The company should also be able to produce a website that is compatible across platforms, making it easy for your potential customers to find your site on any device.

An SEO friendly website has the potential to draw massive traffic from a high level of online visibility which will, in turn, increase the revenue of your business. Good web designers should make your site SEO friendly. While they may not be an SEO company, there are standards that they can use to allow an SEO company to easily optimize your site to climb the search engine results list.

A professional web design company should be able to think outside the box, have a creative and hard-working staff, that will provide a delightful, user-friendly web experience to your customers.

8 Awesome 1st Birthday Gifts For Boys That Can Be Personalised

Personalising a present can be one of the coolest gifts that can be given to little boys on their first birthday. It will make it more special knowing that these gifts are made especially for them and given by the people who love them dearly. Fortunately, unique and special gifts are not that hard to find. For example this online store stocks many of these items Bundles of Joy.

The following gift ideas will make sure that a boys 1st birthday will remain one of the best birthdays of their childhood life.

Boy’s Star Door Plaque. One of the perfect gifts for infant boys on their birthday is a personalised door plaque. Names and other essential information can be added to the plaque to make it more unique and special. Parents can choose whether to hang it on the door or on the wall.

Navy Star Name Toy Box. Navy Star Name Toy Box is one of the great personalised 1st birthday presents for boys. This toy box is made up of wood and can be finished with the baby’s name. Little boys will soon learn how to keep their toys properly with the help of this toy box.

Name Fleece Cushion. Every kid wants to cuddle with something. They sleep all the time, making it perfect to give them a personalised cushion. The little boys’ name can be sewn in fabric letters that will make it more unique. As they grow up, they can recognise that it is theirs.

Patchwork Train Personalised Clock. A clock is an unusual birthday present. This is perfect for a little boys’ room and can be personalised with names. This personalisation makes it more genuine. It is a battery operated clock that can last a long time. As they grow old, they will appreciate this kind of keepsake gift.

Patchwork Train China Dinner Set. The Patchwork Train Dinner Set is another great birthday present idea option for boys. Its bright colour and train design will surely get the attention of little boys during meal times. Personalisation with the child’s name will add to its uniqueness.

Personalised Tiny Tatty Learning Adventures Book. Story telling can be a great time for parents and children since it gives them more time to bond with each other. This makes it an ideal birthday present for boys. The Tiny Tatty Learning Adventures Book is a fun way to learn with the help of a parent or an adult. Children’s name will be throughout the book and a special message for his birthday can be found on the first page.

Racing Car Personalised Money Box. Teaching children to manage financially at a very young age is a good start for them to be responsible in the future. This makes a Racing Car Personalised Money Box a great choice. Their name can be put right on the money box which makes it more unique and awesome birthday gift.

These are just a few ideas of what to give. There are a lot more first birthday presents for boys to choose from.