Billions of people all over the world use the internet. When building a brand and reaching customers, businesses cant ignore internet advertising. There are lots of strategies and techniques used to make a business viable in a fiercely competitive space.
Things like Search Engine Optimization (SEO), social media marketing, and blogging are a few of the most commonly used methods to promote products and services online. Like most things concerning the internet, it has both advantages and disadvantages.
Its Inexpensive
Compared to traditional advertising, advertising on the internet is pretty cheap. Ad spaces online are far less expensive than most offline ad spaces used today. In fact, some techniques in internet marketing can actually be done for free. This makes it more efficient and cost-effective, compared to spending thousands on a 10-second television ad.
Most ad spaces online also allow you to closely monitor them and control how much you spend for them. You can find out who clicks on your ad most, and who purchases something when they do so. This can allow you have a better understanding of your customer base. You can also set a cap on how many times an individual can see your ad to limit your spending.
Everyones on the Internet
Nearly any kind of demographic to whom you wish to cater can be reached via the internet. The ubiquity of the internet is the main reason why it’s indispensable to businesses hoping to reach customers and increase sales. There are so many platforms to choose from as well that allow you to reach people more efficiently.
Having this large an audience provides so many opportunities for growth and popularity when done right. Most of these platforms like Google often operate in a way that serves people the kind of ads that they most likely will care about, making each exposure of a certain ad more impactful. Other platforms like social media rely on getting something viral and trendy to gain traction on building that brand.
Its Complicated
Due to the numerous choices one can have concerning online advertising, things can get easily complicated. Certain decisions have to be made like the methods used in serving the ad. Do you want it to just hang around the sides of certain websites? Will you have blog posts that talk about it? Are you going to use social media and certain influencers to spread the word? Are you taking steps to ensure high visibility on search engines? These are questions you have to answer if you dont want to get drowned out by the competition.
There are so many things to think about that you can easily get lost in the sheer scope and size of it. Even customers get tired of it too. Ad fatigue is common with people who are usually online, and should be something that advertisers seek to avoid.
Both offline and online advertising has its pros and cons, but the advantages of online advertising often surpass the disadvantages you will experience. Competition and complexity have never held businesses back when it comes to reaching their full potential, after all.
