Modern businesses can gain a lot of mileage from using effective internet marketing strategies and techniques â there are billions of potential customers that can be reached online. Depending on your business goals and target market, you can choose a combination of techniques to bring about your desired results.
Through online marketing techniques, you can:
generate leads and referrals,
grow a loyal following (both customers and prospects)
Here are some of the different ways to do internet marketing:
1. Social Media Marketing â nearly everyone whoâs online has a social media account and, since these networks are now available on mobile devices, are connected almost 24/7. Facebook is the most popular today along with Twitter, Instagram, YouTube, and LinkedIn. Marketers can reach out to their target market organically or through paid social media advertising.
Lately, social media networks have become the platform of choice for influence marketing as well. Influencers are people with a considerably sized base of online followers who look up to them as role models and niche experts. Brand managers partner with influencers to reach out to their target market in social media networks, blogs, and other online platforms.
2. Affiliate Marketing â this practice has been around for quite a number of years. This could involve a number of other techniques as well including social media marketing and email marketing. An affiliate maintains his own site and acts as a âreferrorâ or a lead generator for the affiliate company. The company offers a commission package that rewards the affiliate for clicks, leads, and sales that result from posting promotional content in his website.
3. Paid Advertising. This is also one of the oldest ways of doing internet marketing. It’s the digital version of conventional advertising where you pay for a space or spot to display your ads for a period of time. You can do banner ads and pop-ups. In some platforms, paid ads are posted based on the target audienceâs geolocation, demographics, interests, and online behavior.
4. Content Marketing and SEO â these are techniques that make you relatable and searchable to your target market. Online content in various forms are produced and distributed in a strategic manner to draw in potential customers. Marketers make use of social media and blog sites to distribute these materials. They share relevant information through articles, graphics, videos, podcast and webinars, and downloadable books and media among others.
The online world is dynamic and having just a static website is such a waste of growth opportunities. The different ways of doing internet marketing above are just some of the basic techniques that you can make use of in expanding your reach and making your presence felt more aggressively in the online world. Donât be afraid to venture into the latest digital strategies to promote your products and connect with your customers.